The multimedia artist explains her process, and her experience creating art in the harshest, most untamed natural environments.
Welcome to Green Light! I’m so glad you’re here. After months of research, interviews, writing, late nights, and caffeine-fueled bursts of graphic design, Green Light is finally ready. With a name inspired by Lorde’s timeless, thumping anthem, as well as F. Scott Fitzgerald’s The Great Gatsby, in which a green light is used throughout the story as a motif to represent hope, this new magazine enters the mediasphere armed with a unique, decidedly optimistic point of view.
I embarked on this project because I believe culture and environmentalism can and should become codependent — we all lose interest in the climate because it can be so overwhelming, not to mention less exciting and inspiring than escapist media content, so we need to up the ante. We need to make sure we tell environmental stories, stories of circularity that are deeply inspirational, and spark ideas and conversations that can act as a catalyst for real change.
Green Light isn’t utopian, it doesn’t advocate for total societal upheaval — such a stance is reductive in my opinion. Instead, Green Light takes a pragmatic approach, acknowledging that the world keeps turning, and hoping to remain realistic. It’s a magazine celebrating the things I, and I think we all, love: style, culture, travel, great design, and more — with a constant, optimistic dose of environmentalism which, I hope, can be felt in every story.
In this first batch of stories, there is inspiration to be found, I guarantee it. From the icy expanse of Antarctica, to the coolest streets of Berlin, from the rushing rivers of New Zealand, to the bustling waterfront in Lima — Green Light has been around the world, and has quite a few tales to tell. So dive in!
With my best, greenest regards,
Roland